PARTNERS
Promote SENTINEL with
the right materials.
For creators, podcasters, newsletter authors, partner founders, and integrators. Drop-in copy, brand assets, founder quotes, and compliance guardrails so you can talk about SENTINEL the way SENTINEL talks about itself.
PARTNER CONTACT
One inbox. Subject: PARTNER.
support@sentinelman.com
Mark your subject line PARTNER and we route to the founder. Response within 48 hours AEST, Monday to Friday.
APPROVED BLURBS
Drop these in. No edits required.
10 WORDS — TAGLINE / SOCIAL POST
Performance intelligence system for high-stakes men. Daily AI command brief.
30 WORDS — NEWSLETTER / BLOG INTRO
SENTINEL MAN is an AI performance intelligence system for high-stakes men. It tracks operational state, analyses decisions across five AI lanes, and delivers a daily command brief — in performance language, not wellness language.
80 WORDS — PODCAST READ / EPISODE INTRO
SENTINEL MAN is a performance intelligence system built for men who reject wellness framing. The product runs five AI models in parallel to analyse decisions — including a contrarian and a pre-mortem failure-mode forecaster, builds a personal pattern model from daily check-ins, and delivers operational intelligence rather than therapeutic content. Built by Nick Lord in Sydney after years using a private version of the same methodology. Web at sentinelman.com — 7-day free trial, no credit card required.
EMAIL SIGNATURE LINE
I run on SENTINEL MAN — the performance intelligence system for men who decide for a living. sentinelman.com
MEDIA KIT
Logos, screenshots, brand reference.
Product screenshots available on request — email PARTNER — Screenshots with the screens you want (TODAY · COCKPIT · DECIDE · INTEL · DEBRIEF). We'll send a clean ZIP rendered at 2x for retina display.
BRAND REFERENCE
Match us. Don't recolour us.
COLOURS
NAVY #001F3F Marketing world
MIDNIGHT #0D0D1A App interior
GOLD #FFDC00 Mark + accents
ELECTRIC BLUE #0074D9 App accent (interior only)
TYPOGRAPHY
JetBrains Mono
Headers, labels, numerics. Cockpit / instrument feel.
Rubik / Nunito
Body prose. Marketing site uses Rubik; app uses Nunito.
VOICE
Operator dialect. Short declarative sentences. No hedging, no flattery, no emojis. Numbers are precise. The system refers to itself as
SENTINEL — never "we", "I", or "the AI".FOUNDER QUOTES
Attributable lines from Nick Lord, founder.
ON THE PRODUCT'S POSITIONING
"There's no shortage of wellness apps for men. There's a shortage of operational instruments. SENTINEL MAN is the second thing."
ON THE OPERATOR THE PRODUCT IS BUILT FOR
"The man we built this for doesn't want to be encouraged. He wants a second set of eyes that doesn't blink, doesn't flatter, and remembers what he told it last Tuesday."
ON WHY THE 5-LANE DECISION COUNCIL
"Single-model AI gives confident answers. Five models running in parallel — each with a different mandate, including a contrarian and a pre-mortem failure-mode forecaster — give you the friction you'd get from a real council. Then the synthesis pass writes the call, with a disclosure showing exactly what the AI was given to reason from."
ON DATA + PRIVACY
"The operator's data stays the operator's. Privacy Act APP 11 and 12 aren't a marketing line — they're a one-tap export and a one-tap delete inside the app."
Use any of the above verbatim. Attribute to Nick Lord, Founder, SENTINEL MAN.
Q&A PRIMER
What your audience will ask. Approved answers.
Is this a mental health app?
No. SENTINEL MAN is a performance intelligence system. It contains a crisis channel that routes to trained human services first, but its core function is daily operational intelligence — not therapeutic content.
Why is this only for men?
Because the operator dialect, the failure modes the system models for, and the calibration of its interventions are built around how high-stakes men actually present. The methodology generalises; the calibration doesn't. A version for other audiences may follow — it isn't this product.
How is it different from ChatGPT?
ChatGPT answers what you ask. SENTINEL remembers what you've told it for 90 days, runs scheduled analyses you didn't ask for, surfaces patterns you didn't see, and writes you a daily brief calibrated to who you are. It's an instrument that runs in the background, not a chat box you visit.
What does it cost?
$24.99 AUD/month or $249/year on the web (sentinelman.com). $29.99/month or $299/year via iOS or Android in-app — Apple and Google take a 15-30% cut, which is why web is cheaper. 7-day free trial, no credit card required.
Where does the data live? Who sees it?
Australian-region infrastructure. The operator owns the data — Privacy Act APP 12 export is one tap inside the app, APP 11 deletion is two taps. AI calls are routed through OpenRouter to Anthropic, OpenAI and xAI models — no operator data is used for model training by any of those providers.
COMPLIANCE GUARDRAILS
Frame us right. Avoid these claims.
PREFERRED FRAMING
- "Performance intelligence system"
- "AI decision intelligence for men"
- "Operational instrument for high-stakes operators"
- "Built for men who reject wellness framing"
- "Daily AI command brief"
PLEASE AVOID
- "Mental health app" — SENTINEL is not a mental health intervention
- "Therapy alternative" or "AI therapist" — false and creates legal exposure
- "Wellness platform" or "self-care app" — wrong category
- "Mood tracker" — significantly understates the product
- Any claim that SENTINEL diagnoses, treats, or prevents medical conditions
- Any claim of guaranteed outcomes ("will make you more productive", "fixes your sleep")
SENTINEL MAN is a software product, not a medical device or licensed mental health service. Partner promotions that imply otherwise create risk for both you and us. Stay in the operational / performance / decision-intelligence frame and the legal surface stays clean.
REFERRAL PROGRAM
Coming. Not live yet.
A formal affiliate / referral program with tracked links and revenue share is in planning. Email support@sentinelman.com with subject PARTNER — Affiliate Interest and we'll add you to the list when it ships.