PRESS KIT

For journalists,
writers, and editors.

Everything you need to write about SENTINEL MAN. Logos, founder bio, fact sheet, and a direct contact for interview requests.

PRESS CONTACT

One inbox. Subject: PRESS.

support@sentinelman.com

Mark your subject line PRESS and we will route to the founder. Response within 48 hours AEST, Monday to Friday.

ONE-LINE DESCRIPTIONS

For copy and lead.

SHORT (10 WORDS)
Performance intelligence system for high-stakes men. Daily AI command brief.
STANDARD (30 WORDS)
SENTINEL MAN is an AI performance intelligence system for high-stakes men. It tracks operational state, analyses decisions across four AI lanes, and delivers a daily command brief — in performance language, not wellness language.
EXTENDED (60 WORDS)
SENTINEL MAN is a performance intelligence system built for men who reject wellness framing. The product runs four AI models in parallel to analyse decisions, builds a personal pattern model from daily check-ins, and delivers operational intelligence rather than therapeutic content. Founded by Nick Lord in Sydney, 2026, after years using a private version of the same methodology.
FOUNDER

Nick Lord.

NL
Nick Lord
FOUNDER · SENTINEL MAN · SYDNEY, AUSTRALIA
Nick Lord is the founder of SOVEREIGN OS — a decision governance methodology and operational system he built for his own use after concluding that no existing framework handled the complexity of high-stakes decision-making at the pace modern business requires. He has operated across business building, coaching, and AI product development. SENTINEL MAN is the consumer expression of the operational intelligence system he has used to govern his own decisions for years.

For interview requests, send a brief outline of the angle and proposed format to support@sentinelman.com with subject PRESS — Interview Request.

FACT SHEET

The numbers.

ProductSENTINEL MAN — performance intelligence system
OperatorMy Cosmic Message Pty Ltd · ABN 30 652 358 159
Trading asWOW Enterprise Company
HeadquartersSydney, Australia
Launch2026 · iOS, Android, Web
Pricing (web)$19.99 AUD/month · $199 AUD/year
Trial7 days · No credit card required
Decision Advisor lanes4 AI models in parallel · 26-second synthesis
Transformation arc90 days · 9 designed milestones
Clinical methodology19 evidence-based modalities embedded invisibly
Data residencyAustralian-region infrastructure
AudienceMen 30–60 in operational roles · founders, directors, partners
BRAND ASSETS

Logos. Right-click to save.

Sentinel Man logo
Primary logo
PNG · 1024×1024 · Gold on navy
Download →
Sentinel Man social card
Social share card
PNG · 1200×630 · For article inline use
Download →

Brand colours: #001F3F (navy) · #FFDC00 (gold) · #0D0D1A (midnight). Typefaces: JetBrains Mono, Rubik. Please do not alter the logo, recolour it, or place it on backgrounds that compromise legibility.

USAGE GUIDELINES

How to frame us.

PREFERRED
  • "Performance intelligence system"
  • "AI decision intelligence for men"
  • "A men-focused operational intelligence platform"
  • "Built for men who reject wellness framing"
PLEASE AVOID
  • "Mental health app"
  • "Wellness platform" or "self-care app"
  • "Therapy alternative" or "AI therapist"
  • "Mood tracker" — significantly understates the product